In fact, in one-and-a-half years, Rao Sahib has virtually attained the status of a demi-god. Between requests for autographs and photographs for posterity, his sheer presence make Suratis go for the broom. Or bend down to retrieve a Pan Parag wrapper or a cellophane foil from the street. During Raos tenure, the Surat Municipal Corporation has ranked first in the state in terms of recovery of taxes, in octroi collection and in tree plantation. And last fortnight, when the Indian National Trust for Architectural and Cultural Heritage ( INTACH) declared Surat the second cleanest city in the countryafter Chandigarhthe pride of the Suratis naturally turned into adulation for Rao. Coping with mass adulation is, however, the least of Raos problems. Changing peoples habits is. Says he: "One of Surats well-known poets, Bhagwati Kumar Sharma, maintains that a lack of hygiene among the city residents has something to do with their genes. I intend to prove him wrong." Easier said than done. But the science graduate from Vijaywada who completed his post-graduation in applied psychology from Vishakapatnam University decided to convert Surat into his laboratory.