Junior executives are more flagrant. Incredibly hairy is something too complicated. So is rocket science. Lingo for something unachievable is conquer world hunger. Says Rajeev Seth, marketing consultant: "From jargon, you can figure a person's perch in the pecking order. Junior executives are ones who haven't figured out their core competencies yet. They're in the learning process. Middle level managers are more innovative. They're into speed wobbles, transcultural competencies, let's keep the balls in the air, and pick some low-hanging fruit.'' For the high-hitters and performers, the lexicon is more empowering. Says Seth: "You have to throw phrases like synergistic linkages, visual metaphor, aggressive timeframes and let's walk the talk. The last one is just discussing issues with friends, simply a halo around bouncing an idea." There are also the smart varieties that fall in the bracket of word juggling and which you would expect from management types. Like attitude recalibration, black belt statistician, massaging the issues, and the sale manager's pet—customer intimacy—which is an index for your aftersales service efficiency.