Four of India’s top designers had captured a definite spot in the more exclusive floor space of the store with their silk jackets, quilted kaftaans and funky mirrorwork dresses for the celebration. Within hours of the full-page ads in the New York Times hitting the stands, a woman had called from California and booked all the four dresses featured in the double spread. Full-page ads in InStyle, New York and W—all glossies—created more buzz. Within four days, 39 per cent of the featured merchandise was sold. The four designers bursting into black-is-always-right Manhattan with considerable colour and panache were Rina Dhaka, Vivek Narang, Manish Arora and Tarun Tahiliani. Narang said he already has "re-orders"—a sure sign that something had clicked in the American woman’s mind as she surveyed the clean lines and rich fabrics. Thankfully, the clothes were non-fussy.