- Surveys show just 20 per cent of Indian women know what their actual bra size is
- Most retail outlets can’t help you choose the right size and style
- Women may come in myriad forms, but only the more common sizes and styles are usually in stock
- A bra is by far the most complex regularly worn garment to design, which is why only expensive bras usually fit well, unlike low- and mid-range ones
- There are very few options for special needs like sports/exercise and nursing