Where does India figure in NBC's agenda?Could you tell us if there's anything special in store for India?How much creative interaction will there be between NBC and TV-18?Three million viewers in a year. What's NBC's USP?Isn't connectivity still a problem for you in India?How crucial is feedback—to know how your audience is reacting to the programming?How exactly do you decide what works?With Star and Discovery having introduced Hindi programming, does NBC also feel the need to do so?So NBC's customisation will be limited to a handful of Indian shows?But advertisers generally shy away from English programming as they tend to look for a mass audience?