Let me admit, barring the little fun I’ve had with my friends’ Tinder accounts—mostly swiping left every profile that popped up—I’ve never actually been on Tinder. The horror stories apart (the tantric-yogi tale is perhaps one of the tamest), I’m put off by the effort it takes to make an appealing profile. And yet there’s no denying that Tinder has taken over young India by storm (one of the biggest markets, clocking over 14 million swipes each day). With an easy interface that auto-picks photos from Facebook and lets you pick tabs that show your interests—music, books, virtual-reality games, whatever—putting yourself out there has never been easier. Of course, many call it a “hook-up” app and a lousy way to start relationships. This, after all, is a society where dating and premarital relationships are still discussed more in terms of ‘Are you okay with it?’ rather than ‘How do you go about it?’