Ask Sanjoy Roy, host of two cookery shows on Doordarshan and a prolific cook himself, and he'll tell you that nuclear families have ushered in this change. Earlier,the kitchen was the woman's domain and there were no two ways about it. Now, there's more freedom, no one to say 'poor baby, doesn't your wife cook at all?' and leave you wondering whether it's manly to cook. "Gender roles are fusing on all fronts and it's a great role model for the kids," adds Roy, a father of two boys. Cooking for men today is probably akin to playing a round of golf with the boys over the weekend. The grill is the perfect '90s place to bond. Symbol of the perfect cosmopolitan man, a subject for perfect party conversation implying 'man, you've arrived', opines Roy. Agrees Dileep Padgaonkar, executive managing editor, Times of India: "One reason why the younger generation is taking to cooking is that it's yet another way of proving one's manhood—poaching on women's territory and excelling there." Padgaonkar's interest in whipping up varied cuisines is as much sensual as it's scholarly. And when he's not cooking himself, he's instructing the domestic help. "That's another reason," says Wadhwa. "Here you've people to help you. I'd hate to do all the shopping and chopping. It's a kind of 'artist-at-work' situation. For, particular to male cooking, is vanity." An ego booster when it creates a minor flurry—"You can cook? Wow."