Mohammed Khan
Creative director of Enterprise Nexus, and the first Indian jury member in the British Design and Art Direction awards
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Was your presence a confirmation of Indian ads going global?
How does the West perceive the Indian ad sector?
Where do we stand vis-a-vis other emerging markets?
What then are our weaknesses?
How are our ads performing at the global awards circuit?
But we are also talking of the creative bankruptcy here.
Which ads do you think stand out?
What is the flip side of riding on too much celeb power?
What drives the ad—the icon or the idea?
Do you see the sector reviving?