Nirja Shah Two months after the Cosmo launch, Elle hit the stands this week. Brought to India by the Bhartiyas, its publisher exudes confidence about its success.
Updated on: 6 February 2022 12:16 am
The name of your magazine is extremely intriguing. What and who does Elle stand for?
Should other publications run for cover now that the international Elle is here?
Has it been smooth sailing or has it been an 'Elle-ish experience making the magazine conform to Indian tastess?
Would the desi component finally form the core or the crust? What could the ratio read like?
Who would comprise the cut-throat competition—Femina, Savvy,Cosmopolitan...?
Given the competition, how do you plan to push sales in an already saturated scenario?
Is the magazine for the moneyed metropolitan woman?
Finally, what has Elle got that the others haven't?