The ad marks a trend: the reinvention of a hoary healing tradition in the crucible of modern science. As drug companies know only too well, the label 'scientific' clicks well with the educated urban mindset. For many people, what ultimately works is what matters, and legions still visit the good old local vaidya. But for a growing number of informed urban consumers, the quality, packaging and aesthetics of the product does make a difference. To these, the stamp of science, even if fake, acts as a certificate of guarantee.