Why are you launching the magazine ?Are there many pseudo experts in your field?But there will be no cohesion if experts in your field are more interested in only exposing each other. Why do you take potshots at each other?Isn't competition incompatible with the Zen philosophy?Will the magazine be targeted only at fitness freaks?The title makes it sound exclusive to fitness maniacs.How would you rate martial arts in terms of popularity?The magazine's contents are divided equally between the arts and fitness news. Is this because you can't find much to say in your field of interest?How market-driven will your magazine be?Are you not over-reaching yourself by planning to clean up your field?