Jayalalitha, known for her sops for women, may be down and out but the TV channel thattakes her name will continue with her pro-women policy. Ironically, all this at a timewhen Sun TV’s kbc-lookalike show Koteeswaran has been getting flak for itsimplicit sexism. Jaya TV’s Koteeswari, going on air on September 23 andanchored by ex-superstar Khusboo, is not just feminist in name but in deed aswell—it’s only for women participants. And then the USP, Khusboo. She may havealmost retired from films after marriage but is still remembered for the fact that herfans once used to build temples in her name. What’s more, she certainly has morescreen presence than the drab Sarat "Koteeswaran" Kumar. But isn’t Koteeswariarriving a little too late in the day, given that others are winding up their kbc-cloneact? Not really, says the creative head behind the concept, K.P. Sunil. Apart from thewomen-only concept, the show is pitching interactivity as its trump card. "We willissue Koteeswari cards and as in a game of tambola, by simply watching the show, womenwould be able to make up to Rs 10 lakh sitting at home," he says.