In 2010, the World Association for Sexual Health (WAS) called all their organisations to celebrate, on each September 4, World Sexual Health Day in an effort to promote a greater social awareness on sexual health across the globe. Annually observed on September 4 since 2010, World Sexual Health Day is an awareness day managed by the World Association for Sexual Health (WAS), a global advocacy organization committed to promoting best practices in sexual health. It is celebrated annually on September 4th and attempts to break down social and cultural taboos associated with sexuality and to promote positive sexual health around the world.