It was another tiring day. Sanjay Guha, 42, was heading home after a meeting when a nagging pain erupted in his left shoulder and radiated down to his chest. Within seconds, Guha was breathless. “I knew I was in big trouble,” he recalls. But he managed to instruct his driver to head to the nearest hospital. This was a life-saver: an emergency angioplasty and stent insertion minimised the damage caused by the heart attack that struck. Guha represents the new heart patient in India. Unlike developed economies where heart disease is predominantly associated with old age, here in India, cardiovascular diseases (CVDs) have become rampant among the young and middle-aged: data released by the National Heart Institute (NHI) last month shows that over the last five years, there has been a 28 per cent rise in heart patients below 40. “Nearly one-fourth of heart attacks in India occur in men below 40 years,” says Prof Sundeep Mishra, professor of cardiology at AIIMS, Delhi, and editor of the Indian Heart Journal.