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The Zippies Are Here

54 percent of Indians are now below 25 years of age. Young city or suburban residents between 15 and 25 years of age, with a zip in their stride. That's zippies for you. What do they think? What do they talk about? What do they want? What should they

The demographic bulge that has created these staggering numbers can cause a "revolution of expectations". It could transform us as a nation if we tap the implicit potential. It could trip us if we don’t! What do the numbers mean? Where are the zippies? What are they thinking and talking about? What do they want? And what should they do?

zip*pie n. informal (pl. zippies) (zippie*dom n.) A young city or suburban resident, between 15 and 25 years of age, with a zip in the stride. Belongs to Generation Z. Can be male or female, studying or working. Oozes attitude, ambition and aspiration. Cool, confident and creative. Seeks challenges, loves risks and shuns fear. Succeeds Generation X and Generation Y, but carries the social, political, economic, cultural or ideological baggage of neither. Personal and professional life marked by vim, vigour and vitality (origin: Indian)

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