WHEN The Times of India Group, turned down an offer to bring the Miss World and Miss Universe contests to India, it couldn’t have made sounder business sense. Several months down the line, ABCL is learning just why the business of beauty has many ugly sides to it. "The need was to get active government participation and to sell India as a tourist destination irrespective of the fact that Bangalore was hosting the event. It doesn’t seem as though they managed that," opines Pradeep Guha, executive director, Bennett and Coleman. Government support was garnered but what nobody really expected was the littering of the landscape with protests, threats of immolations, burnt effigies and parallel pageants. Now with the possibility of dwindling profits, patience has begun wearing thin.