Integrity, or the lack of it, is also something that we should be concerned about, more than anything else. I understand that we are faced with pulls and pressures. But it appears, as though, that some of us are even willing to crawl when asked to bend. But how will we stand up to these pressures if we are not honest? Unless our own house is in order, we are not going to win any battles. So it is about time we also undertake our own Swacch Media campaign, something like the Swacch Bharat initiative. We need to clean ourselves up. Otherwise, it will be more like a pot calling the kettle black.