On a mild winter’s afternoon on February 22, 2009, Salt Lake Stadium in Calcutta—that bursting cauldron of heaving, imprecating football enthusiasts—witnessed something unusual. Subhash Bhowmick, the newly-appointed coach of the East Bengal team, hurriedly walked towards a section of the stands packed with red and gold shirts, banners and festoons. The burly coach took upon himself the onerous task of cheerleader, goading thousands of rabid East Bengal fans to keep up their partisan chants with over an hour to go before kick-off. It was an I-League match; East Bengal came into the showpiece ‘derby’ with a depressing record against arch-rivals Mohun Bagan.