Cosmetics brands—under pressure over products that promote skin fairness amid growing voices against racial stereotyping—are doing away with fair and white from their labels. French cosmetics major L’Oreal said it will remove words white, fair and light. Hindustan Unilever Limited (HUL) will stop using the word ‘fair’ in its flagship brand Fair & Lovely. Johnson & Johnson went a step further, saying it would stop selling skin whitening creams.