Thanks to the state tourism department, a traditional fair held around Kartik Purnima, in Pushkar, Rajasthan, has become a global attraction. One of the largest camel and livestock trade fairs in India, it usually lasts for a week, concluding on the full moon day when everyone goes for a dip in the holy Pushkar Lake. Buyers and sellers arrive from far and near, often entire families, and camp in the open. It is interesting to watch the business transactions; it may take anything between a couple of hours and a day or two for closure. Beware of the dust. The state tourism sets up a tented colony for travellers’ accommodation and various entertainment programmes, such as bridal competition, competition for the longest moustache, football matches, etc. are held. Musical programmes, handicraft shops and food kiosks, hot air ballooning are also part of the fair.