Have you ever wondered why the visibility of women in the outdoor and adventure industry is so low? Various studies have shown that women in this industry are still few and far between. They illustrate a difference between men and women in both participation and in representation of outdoor recreation. And this difference reiterates traditional heteronormativity. Even the new trends that come up in outdoor recreation favour traditionally masculine modes of engagement with nature, according to studies. So many have pointed out that the outdoors adventures space is still ruled by mostly white, male, and cisgender people. There have been improvements in the last few years with several women taking to the great outdoors more - be it mountaineering, rock climbing, hiking, surfing, etc. And much of the change is being driven by women.