All across the world, travellers are choosing to stay in places that give back to their communities in a big way. There are many such instances, and the list will grow in the future as more travellers choose to experience a sense of the place they stay in, and of the community. In fact, one of the issues that have been highlighted by the pandemic is the urgent need for promoting a more sustainable tourism industry. Tourism’s role in climate change adds urgency to this. Many expect the pandemic to transform societies and economies. Can more sustainable forms of tourism help?