Our hair is a reflection of our personality and style, and it's no secret that it plays a crucial role in boosting our self-confidence. Yet, factors like genetics, lifestyle, and environmental stressors can take a toll on the health and appearance of our hair.
10 Best Hair Serums To Buy In 2023
Having soft, luscious locks is a dream for many, but achieving that dream can often be a challenge.
This is where hair growth serums come into play. Much like you wouldn't leave the house without a moisturiser on your face, your hair deserves the same level of care. Hair serums are designed to nourish and protect your hair.
A high-quality hair serum serves as a formidable shield for your precious tresses. It acts as a barrier against the harsh effects of heat, humidity, and UV rays. But it doesn't stop there, a good hair serum goes the extra mile by providing essential hydration too.
But, finding the right one can be akin to searching for a needle in a haystack. To help you navigate this sea of options, we have curated a list to aid you in making a decision.
Although, It is essential to remember that one size doesn't fit all. Your hair type, specific concerns, and personal preferences all play a significant role in determining which serum will best suit you.
Before we delve into this article, there are some essential parameters to consider when making a choice
Hair Type: Your hair type is a crucial determinant in choosing the right serum. Is your hair fine, thick, curly, straight, oily, dry, or damaged? Different serums are formulated to address specific hair types, so pick one that aligns with yours.
Hair Concerns: Identify your primary hair concerns. Do you want to reduce frizz, add shine, promote hair growth, repair damaged hair, or protect against heat styling? Different serums target different concerns, so look for one that addresses your specific needs.
Ingredients: Check the ingredient list carefully. Look for natural, nourishing ingredients such as argan oil, jojoba oil, vitamin E, keratin, or peptides. Avoid products with harsh chemicals, sulphates, or parabens if you prefer a more natural and gentle option.
Texture: Consider the texture of the serum. Some serums are lightweight and absorb quickly, making them suitable for fine hair, while others are thicker and more moisturising, ideal for dry or coarse hair.
Scent: Pay attention to the fragrance of the serum. Some people prefer products with a subtle or no fragrance, while others may enjoy a specific scent. Make sure it aligns with your personal preference.
Sun Protection: If you live in a sunny area or are concerned about UV damage, opt for a serum that offers UV protection to shield your hair from sun damage.
Heat Protection: If you frequently use heat styling tools like flat irons or curling irons, consider a serum that provides heat protection to minimise damage from heat exposure.
Here’s How we selected these serums for you
In-depth research: Our selection process began with thorough research. We scoured the market for a wide range of hair serums, considering both well-established brands and newer entrants. This comprehensive approach allowed us to gather a diverse pool of products.
Quality Assessment: We placed a strong emphasis on quality and efficacy. Only those hair serums that met our stringent quality standards and consistently delivered on their promises made it onto our curated list.
Diverse Price Range: Recognizing that budgets vary, we included hair serums with a diverse price range. Whether you're looking for a luxurious investment or an affordable option, you'll find choices that suit your budget.
Brand Reputation: We considered the reputation of the brands behind these serums. Well-established and reputable brands were given preference, as they often have a track record of producing high-quality hair care products.
User Reviews: We combed through countless user reviews and testimonials to understand real-world experiences with these hair serums. We paid close attention to feedback from individuals with different hair types to ensure that our recommendations align with everyone's needs.
Below is a list of some of our best recommendations
Experience salon-quality hair care with Biolage Smoothproof 6-in-1 Professional Hair Serum for Frizzy Hair. This trusted favourite is loved by professionals and consumers alike.
Infused with nourishing avocado and grape seed oils, it works wonders without making your hair feel sticky or heavy. Tames frizz along with those unruly strands and seals in smoothness. No more rough ends either, as it imparts a silky finish to your hair.
What makes it even more impressive is its ability to shield your hair from humidity, ensuring your style stays intact even on the most humid days. Plus, it's a saviour for dry hair, providing that much-needed dose of hydration.
Detangling your hair becomes a hassle free experience and the added shine works as an extra perk.
It is a natural and vegan choice that delivers six incredible benefits in one bottle. Give your hair the love and care it deserves with this trusted and effective serum.
Specifications
Price: ₹310
Ingredients: Avocado & Grape seed
Texture: Non-sticky, lightweight
Hair Type: For frizzy hair
Unique 6-in-1 formula
Pros | Cons |
Controls frizz effectively | May not work for everyone |
Lightweight & non-greasy | Has a slight fragrance |
Adds instant shine | May be a bit greasy for some |
Natural ingredients | |
Vegan & cruelty-free | |
Suitable for daily use | |
Tames rough ends | |
Affordable price | |
Protects from humidity |
User feedback: Best serum I've used so far! Tames my crazy freeze to some manageable degree. Gives a nice sheen.
Why it's worth buying: The product has a 4.3 rating from over 20,000 satisfied customers, that proves it provides consistent results every time.
Who should buy this?
One’s with frizzy hair
Those who use styling products
People with areas with humid climates
Our top pick for you: https://amzn.to/3EOc0hY
This serum comes with a unique combination of Maleic Acid, Transglutaminase, and Amino Acids at a potent 5% concentration.
Now What does that mean for your hair? Well It means serious repair for those weakened and damaged hair bonds, whether it's from UV exposure, heat styling, colouring, or treatments like straightening.
We'll, there's more. It will not only repair but also increase the tensile strength of your hair, reducing breakage and making your locks healthier overall.
It's loaded with nourishing ingredients like Argan Oil, Squalane, and Coconut Oil to hydrate, reduce frizz, and leave your hair soft and shiny. And let's not forget the added goodness of Vitamin E, Beta Carotene, and Carrot Root extract for that will give extra boost of hair health.
Plus, all ingredients are sourced from leading suppliers, including Maleic Acid from Merck, Germany. So, if you're on a mission to revive and protect your hair, this serum can be your trusted ally.
Specification:
Price: ₹499
Active Ingredients: Maleic Acid, Amino Acids
Concentration: 5%
Hair Type: All types
Usage: Pre-shampoo serum
Key Additions: Argan Oil, Squalane
Enhancements: Vitamin E, Beta Carotene
Pros | Cons |
Repairs damaged hair effectively | May not suit all hair types |
Increases tensile strength | Requires regular use |
Deeply moisturises hair | Results may vary |
Reduces frizz | Premium pricing |
Adds softness and shine | Strong formula |
Enhances overall hair health | |
Unique patent-pending formula |
User feedback: The viscosity of the product is quite flowy compared to other serums which makes it very easily spreadable. It smells great and is indeed a full day moisturiser!
Why it's worth buying: With a remarkable 90% positive rating, this product is a testament to its effectiveness and customer satisfaction, making it a worthwhile investment for healthier, repaired hair.
Who should buy this?
Damaged hair sufferers
Frizz-prone hair types
Heat styling enthusiasts
Colour-treated hair owners
Those Seeking overall hair health
Our top pick for you: https://amzn.to/3EQaxrv
The WishCare Hair Growth Serum concentrated formula is tailor-made to boost hair health, making it ideal for both men and women looking to achieve a thicker, fuller head of hair.
It combines a powerful blend of ingredients, including Redensyl, Anagain, Baicapil, Caffeine, Biotin, Plant Keratin, and Rice Water. These elements will work in harmony to promote hair growth, reduce hair fall, and revitalise your locks from the roots.
The patented peptides and natural extracts in this formula will work wonders at the root, prolonging the life cycle of your hair and restoring vitality and density. What's great is that it's a leave-on formula with an ultra-lightweight texture, ensuring effective penetration without leaving any greasy residue.
Moreover, you can trust the ingredients. The serum is free from any harmful toxins like paraben and unwanted fragrance. It's made with the highest-quality botanical ingredients and advanced science to ensure it's safe for your scalp and hair.
If you are looking for a serum to promote your hair growth give WishCare a try and look for the effective results yourself.
Specifications:
Price:₹657
Ingredients: Redensyl, Anagain, Baicapil, Caffeine, Biotin, Keratin, Rice Water
Texture: Lightweight, leave-on formula
Hair Type: For men and women
Concentration: 3% Redensyl, 4% Anagain, 2% Baicapil
Pros | Cons |
Promotes hair growth | Pricey for some |
Reduces hair fall | Individual results may vary |
Lightweight non-greasy | |
Safe and non-toxic | |
Suitable for all | |
Rich in beneficial ingredients | |
Concentrated formula |
User feedback: I ordered this amazing hair growth Serum. I have been using it for the last three weeks and it is used directly on the scalp. This did wonders to my hair, my hair fall gradually stopped, It is very lightweight and non sticky when applied. Super affordable and long lasting. Loved it.
Why it's worth buying: It is worth buying for its potent, non-toxic formula that promotes hair growth, Also It delivers results with dedication and care for your hair's health and vitality.
Who should buy this?
Hair growth enthusiasts.
Those with hair fall problems
Our top pick for you: https://amzn.to/3PvcEFW
Streax Hair Serum is all about that instant smoothness that will make your hair truly radiant. What's remarkable is that it delivers a silky finish and luminous shine .
Enriched with essential Walnut Oil, a natural gem known for nourishing and revitalising hair,
It will boost the brilliance and health of your hair. Whether your hair is freshly washed or on the drier side, this serum has you covered, delivering a lustrous sheen that lasts all day long.
What's great is that it will not weigh your hair down or make it greasy, instead, it delivers a silky finish and touchable softness.
Plus, you can trust its quality, as it adheres to the strict Indian Bureau of Standards (BIS) quality standards so you can trust that you're getting a top-notch product.
Shine on with Streax Hair Serum and let your hair steal the show!
Specifications:
Price: 224
Key Ingredient: Walnut Oil
Hair Type: Dry & Frizzy
Finish: Silky & Luminous
Texture: Non-greasy
Frizz Control: Yes
Pros | Cons |
Provides Instant shine | May be too heavy for fine hair |
Non-greasy formula | Requires careful application |
Walnut oil enriched | May not provide long-term nourishment |
Controls frizz | May need frequent reapplication |
Gives of that silky finish | |
Suitable for Dry Hair | |
BIS quality assured |
User feedback: Light and has good perfume. Non sticky. Takes out tangles quickly. Good to use for everyday hair style.
Why it's worth buying: Worth buying for its proven effectiveness, backed by a 4.2-star rating from 30,000+ satisfied Amazon customers who have experienced its instant shine and frizz control benefits.
Who should buy this?
Dry hair types individuals
Frizzy hair concerned ones
People wanting quick results
Our top pick for you: https://amzn.to/45WgO0C
If you're tired of dealing with hair fall and longing for thicker, denser locks, this serum is here to deliver. ThriveCo Hair Growth Serum boasts award-winning ingredients like Redensyl, Anagain, and Procapil, a trio renowned for their hair-restoring prowess.
It will effectively fight hair loss while promoting hair density, all without having a hint of silicone. It's all about bringing life, volume, and density back to your hair.
Plus, it goes the extra mile by prolonging the hair growth phase. It will truly work like an awakening for your hair cells, reducing thinning and hair loss.
And, it doesn’t just stop there, oh no! It's dermatologically tested and proudly made in India, ensuring the highest quality standards. If you're looking to revive your hair's life, volume, and density, this serum can be your trusted choice.
Specifications
Price: ₹1,159
Key Ingredients: Redensyl, Anagain, Procapil
Texture: Lightweight Serum
Dermatologically Tested: Yes
Hair Type: Suitable for all hair types
Pros | Cons |
Promotes hair density | May take time to show results |
Fights hair loss effectively | May not work for all |
Silicone-free formulation | Pricey compared to some. |
Dermatologically tested and safe | Individual results may vary |
Suitable for all hair types | |
Increases hair growth phase |
User feedback: This was recommended by a friend and I don't normally write a lot of reviews but felt compelled to write this one. This has actually worked for me. I have a receding hairline and have tried multiple stuff in the last fifteen years. This has actually helped me reduce hair fall, at least it is at that stage where it was. Those having the same problem should try it sooner.
Why it's worth buying: An impressive 82% positive rating from over 1,000 Amazon customers, makes this product worth buying for its proven effectiveness and trustworthiness in promoting hair growth and density.
Who should buy this?
People with hair loss issues
Thinning hair concerns
Those seeking increased hair density
Our top pick for you:https://amzn.to/3EPGeB4
This extraordinary oil serum is a game-changer, and the best part? It's grease-free and incredibly lightweight, that will surely ensure your hair flows freely and beautifully.
It is enhanced with six rare flower oils, including rose, sunflower, tiare, chamomile, and lotus. These opulent oils will nurture and add a dash of glitz, getting rid of those wayward flyaway hairs. Additionally, it dedicatedly protects against heat up to 230°C, guaranteeing that your hair remains safe while being styled.
It's a multi-use marvel. You can use it for adding shine, providing hydration, and taming unruly hair. Plus, it also works wonders for your skin too.
So, if you're longing for luxurious shine, no flyaways, and hair that feels as soft get your hands on this serum to experience its benefits for yourself.
Specifications:
Price: ₹465
Ingredients: 6 Rare flower oils
Texture: Lightweight
Hair Types: Dry, Frizzy
Heat Protection: Up to 230°C
Pros | Cons |
Tames frizz effectively | May not be suitable for oily hair |
Multi-use for hair and skin | Some may find the scent strong |
Lightweight and non-greasy | Results may vary by hair type |
Provides heat protection | |
Adds lustrous shine | |
Softens and nourishes hair | |
Contains rare flower oils |
User feedback: Tried and tested ..have been a regular user .. lovely fragrance , consistency just right and gives a lovely lustre for hair . Good for managing frizzy hair
Why it's worth buying: This serum is worth buying because it effectively tames frizz and adds lustrous shine, making it a reliable choice for smoother, more manageable hair. It also has 4.3 star rating on amazon further proving its effectiveness.
Who should buy this?
People with frizzy hair issues
Dry haired concerned ones
Frequent heat styling users
Our top pick for you: https://amzn.to/3LwaW69
If you've been battling hair thinning or a dry, flaky scalp, this Pilgrim Redensyl Hair Growth Serum is made to be suitable for all hair types and textures.
But what makes it truly remarkable is its key ingredient, Anagain, with regenerative properties that put an end to hair thinning. It's all about giving your hair the thickness, density, and strength it deserves, making it fuller, healthier, and vibrant.
And here’s the kicker - whether your hair is fine, medium, or thick, curly, coily, straight, or wavy, it can accommodate all hair kinds and textures.
Additionally, it is made with natural ingredients in accordance with The Pilgrim Code, assuring that dangerous pollutants like Parabens, Sulphates, or Mineral Oils are not present. Plus, it's cruelty-free, ensuring both your hair and values are well-taken care of.
With pilgrim your hair will be on its way to a healthier, more voluminous mane.
Specifications
Price: ₹ 625
Ingredients: Redensyl, Anagain, Natural
Hair Types: All types
Texture: Non-sticky
Pros | Cons |
Effective hair growth | May require time. |
Suitable for all hair types | Individual results vary |
Natural ingredients | Pricey for some |
No harmful chemicals | Has a kind of mild scent |
Promotes thicker hair | |
Regenerates hair health | |
Absorbs quickly |
User feedback: I have been using this serum for 1 month and my hair fall has completely stopped..and the serum is too light I use it everyday in my pm routine... Love this product
Why it's worth buying: It boasts a substantial 86% positive rating on Amazon, reflecting its effectiveness and satisfaction among users, making it a trusted choice for hair growth needs.
Who should buy this?
People with hair thinning concerns
Those seeking regrowth solution
Ones wanting healthier hair
Our top pick for you: https://amzn.to/3ETjKiw
Livon Serum is expertly developed to give your hair the attention it truly needs, regardless of your hair type or preferred style. It helps you get that salon-like treatment right at the comfort of your home.
It's all thanks to the powerful Moroccan Argan Oil extracts infused within this serum. These extracts deliver optimal hydration, leaving your hair with a remarkable, ultra-glossy sheen. Yes, you read that correctly – it can enhance your hair's glossiness by up to 50% instantly, granting you the super glossy look you've always desired.
However, Livon Serum's advantages don't stop there. It works on taming frizz and quickly untangling your hair, giving you silky, incredibly lustrous locks. It also acts as a trusted styling ally, protecting your hair from harm before styling and controlling any unwanted flyaways afterward.
So, if you're in pursuit of that salon-worthy finish and a mane that always exudes beauty, Livon Serum is the answer.
Specifications:
Price: ₹283
Hair Type: All types
Ingredients: Moroccan Argan Oil
Finish: Ultra-glossy
Pros | Cons |
Suitable for all hair types | Not ideal for extremely oily hair |
Adds instant gloss | May feel slightly greasy |
Effective frizz control | Some find the scent strong |
Convenient pre-styling use | Results vary based on hair type |
Moroccan Argan Oil nourishment | |
Detangles hair effortlessly | |
Tames flyaways post-styling | |
Protects hair from damage |
User feedback: I have been using this serum , since years, the best product for my hair. It moisturises, smoothens and gives a good texture, overall a nice product.
Why it's worth buying: This serum has a 4.3-star rating on Amazon because it delivers instant glossy, frizz-free hair for all types, making it a worthwhile addition.
Who should buy this?
People seeking glossy finish
Those who need frizz control
Ones who style their hair frequently
Our top pick for you: https://amzn.to/3ETjKiw
St.Botanica Moroccan Argan Hair Serum is versatile and suitable for all hair types, serving as a detangler, conditioner, heat protector, styling aid, and final touch.
It's enriched with USDA Organic Moroccan Argan oil, a veritable treasure chest of antioxidants and vitamin-rich goodness that enhances shine.
This transformative hair treatment not only safeguards colour-treated and chemically processed hair but also deeply nourishes each strand, offering vital moisture and defence against the rigours of heat styling and sun exposure.
Concerned about frizz? Put those worries aside. This non-greasy formula works its wonders without burdening your hair. By sealing the hair cuticle, it effectively wards off humidity and manages those persistent flyaways, resulting in hair that is sleek, vibrant, and irresistibly alluring.
Whether you choose to apply it to wet or dry hair, this serum works for faster drying, repairing split ends, and delivering overall hair smoothing. Its specialised formulation ensures your hair receives that extra boost of repair and hydration it truly deserves.
Specifications:
Price: ₹ 524
Key Ingredients: Argan oil
Hair Type: All types
Texture: A little thick consistency
Pros | Cons |
Protects colour-treated hair | Not suitable for very oily hair |
Speeds drying time | Contains silicones |
Mends split end | Not fully natural |
Locks out humidity | Has a strong smell |
Non-greasy formula | |
Organic Argan oil |
User feedback: This hair oil is very nourishing and makes hair soft and shiny.
Why it's worth buying: Worth buying for versatile use, organic Argan oil, and effective frizz control benefits.
Who should buy this?
Heat styling users
Those who colour-treated their hair
Ones who are Seeking shine and hydration
Our top pick for you: https://amzn.to/45YrMTx
Love Beauty & Planet's Hair Serum is one of a kind and a new player in the town who has quickly grabbed the attention of its users.
Infused with organic hand-crushed Argan nuts oil and freshly handpicked French Lavender flowers, it's a powerhouse of natural goodness. Not only does it promise up to 3 times less frizz, but it also boasts a whopping 99% reduced breakage, so your hair can stay strong and healthy.
This serum also gives your hair a delightful boost of shine, leaving it looking healthy and radiant. And the icing on the cake? It offers heat protection up to 230°C, ensuring your hair stays safe during styling.
Oh, and did we mention it's paraben-free? So, if you're on the hunt for smoother, shinier, and healthier hair without the fuss, Love Beauty & Planet's Organic Hair Serum can be your go-to solution. Your hair deserves a little extra love, after all!
Specifications:
Price: ₹360
Ingredients: Argan oil, lavender flowers
Texture: Non-sticky, lightweight
Frizz Reduction: Up to 3x less
Breakage Reduction: Up to 99%
Heat Protection: Up to 230°C
Hair Type: All hair types
Pros | Cons |
Natural Ingredients | Scent may not suit everyone |
Lovely Lavender Scent | May not work for extreme frizz |
Suitable for All Hair Types | |
Paraben-Free |
User feedback: Wonderful product for frizzy hair. This serum works so well. Loved the fragrance and after application shine.
Why it's worth buying: With an impressive 4.8-star rating on Amazon, this serum is clearly worth buying. It delivers exceptional frizz reduction, breakage protection, and a delightful lavender scent, making it a top choice for smoother, healthier hair.
Who should buy this?
Frizzy hair sufferers
Those seeking shine
Heat styling enthusiasts
People with breakage-prone hair
Our top pick for you: https://amzn.to/3Lzk8a1
Frequently asked questions (FAQs)
How do I use a hair serum?
Hair serums are usually applied to damp or dry hair. Take a small amount of serum in your palms, rub them together, and then distribute it evenly through your hair, concentrating on the ends. Avoid applying too much product to prevent greasiness.
Do hair serums make hair greasy or weigh it down?
High-quality hair serums are formulated to be lightweight and non-greasy. However, using too much product or applying it too close to the scalp can make hair appear greasy. It's best to start with a small amount and adjust as needed.
Can I apply a hair serum before styling with heat tools?
Yes, many hair serums offer heat protection and can be applied before using heat styling tools like flat irons or curling irons. They help shield your hair from the damaging effects of heat.
Can hair serums repair damaged hair?
Some hair serums contain ingredients like keratin, argan oil, or other nourishing compounds that can help repair and strengthen damaged hair over time. However, they are not a substitute for professional hair treatments for severely damaged hair.
Do hair serums have any side effects?
Most hair serums are safe for regular use. However, individuals with sensitive scalps or allergies should check the ingredient list for potential allergens. It's a good practice to do a patch test before using a new product extensively.
Final verdict
As we explored a selection of recommended hair serums, it's clear that there is no shortage of options tailored to specific preferences and requirements. Whether you're in pursuit of extra shine, volume, or damage repair, there's a serum that suits your needs.
Ultimately, the choice of the right hair serum boils down to your unique hair type and concerns. When used appropriately, these products can enhance your hair care routine, leaving you with hair that exudes vitality and confidence. Choose from our list of recommendations to make the finest choice because truly your hair deserves nothing but the best.
Disclaimer: The above content is non-editorial and produced by a third party partner. Outlook India does not guarantee, vouch for or endorse any of the content*.
*The product prices mentioned in the article are subject to change
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