The fate of a movie can take unexpected turns in the ever-changing landscape of the entertainment industry. Some movies like ‘Gadar 2’ and ‘Jawan’ have taken centre stage because of their storylines, and high-octane performances whereas some films like Kangana Ranaut’s ‘Tejas’, Abhishek Bachchan’s ‘Ghoomer’ are underdogs and have worked well on OTT platforms after having received a disaster tag when released in theatres.
Thus, receiving appreciation from binge-watchers is also slowly becoming a big means of success for films. A recently released film on ‘Tejas’ which did not perform well in theatres has found new life on Zee5 gaining praise on Twitter and other social media platforms. The film has a stellar performance by Kangana Ranaut and it is her act that has drawn audiences to watch the film on OTT.
Despite its great expectations and a strong ensemble, the movie struggled to make a substantial impact at the box-office. To be honest, it died even without a trace. The reviews for the film were mixed and many did like the film, but there were many who absolutely abhorred it. However, the film found its stride in the digital space with not only the audience but critics as well. The triumph of ‘Tejas’ on OTT is a success story that underscores the changing dynamics of the film industry, showcasing a remarkable transition from earlier challenges.
Twitter and other social media platforms were important in rewriting the narrative surrounding the film, demonstrating the power of digital media in giving films a second chance to appeal the audiences. As viewer preferences continue to vary, the success of ‘Tejas’ demonstrates the entertainment industry’s tenacity and adaptation in the face of change.
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