TV-host and singer Aditya Narayan, who recently deleted all his Instagram posts and hinted at a “fresh start”, says that it’s like an end of a life and beginning of a new one.
“Mere liye mera ek janam khatam ho gaya hai. Wo ek puraana Aditya tha, aur ab ek naya Aditya aane wala hai,” he tells HT in an interview, adding, “My image had become that of a TV show host and now that stint is pretty much coming to an end.”
The primary reason to host a show or for that matter do anything on TV, Aditya says, was to earn money, so that he could use that money to produce art under his label.
“Our audience is huge and making a video or a song is not enough. You need to have a strategy at your disposal to reach out to that audience. And that requires money. I did not want to be dependent on anyone for creating the kind of music I resonate with. But finally, I can sustain at least three albums on the money that I have earned so far. And I am happy about it. But to reach this point, to fund my 3 albums and doing everything - from production to marketing- it took me 34 years,” says the son of veteran singer Udit Narayan.
Another reason for earning his own money was his early realisation of how the industry works. “Ye maine bahut pehle realise kar liya tha that the way this industry functions, I don’t see myself thriving in this atmosphere. I can’t knock every door and request them ki mujhe ek chance dijiye, let me sing a song for you, or I sing well.”
That's why Aditya kept himself busy in other things.
“That way, I am not answerable to anybody... I am not obligated to anyone. If I succeed, I will bask in it’s glory, If I fail, I will bear the losses. Nobody else but me will be affected,” he reasons.
Aditya says he is fully aware that no matter how much struggle he goes through, it does not stand anywhere near what his father dealt with. “That’s why I value hard work and money. I have seen how it changed our lives. I know for a fact that you have to earn these things. That’s why I have never thought of my father’s money as my own. He has worked so hard for it, why would I even think of being totally dependent on it,” he ends.
