The OTT boom is getting bigger and bigger by the day. Many big superstars are heading the OTT way, and it’s only getting the web platform more and more eyeballs. Dia Mirza, who was one of the very few stars to delve into OTT in its nascent stage in India, speaks up on how this digital medium has transpired over the years.
“When OTT came into the country and when the content came in, it came with a boom. It opened up a lot of opportunities for a lot of people. There was more content being made and it was a great platform for creators to grow and flourish on,” says Dia Mirza. She did ‘Kaafir’ back in 2019, and it was a huge success on the platform where it was released. The same year, Dia Mirza also went into the production of OTT shows with ‘Mind The Malhotras’. The show has been a hit with audiences all over and its second season has become even more popular.
Despite this glowing success, Dia Mirza seems to have a bit of a concern for this web space.
“Right now, there’s a strong pushback on certain kinds of stories, and more platforms seem to be keen on making certain kinds of content and casting certain kinds of characters. There’s also star interference now which didn’t exist before. That seems a bit troublesome, it also seems like everything that the OTT was representative of three years ago has changed dramatically,” says Dia Mirza.
Indeed, big stars are coming into the OTT space, and therefore some content is definitely getting watered down. The web medium was once known for content-rich stories but now even in this medium, the stars are starting to grab more eyeballs than the richness of the content.
“I just hope that more and more diverse shows get huge viewership and encourage people on the social platform to keep the space open for more experimentation and democracy,” concludes Dia Mirza.
On the work front, Dia Mirza was recently seen in ‘Bheed’, which has received immense praise from critics all over.
