The bond with the consumer, something beyond simple satisfaction, is the most valuable asset. The very existence of the enterprise rests on the vitality of this asset.
With a number of brands in our portfolio, the Coca-Cola Company has a 47 per cent share of the carbonated soft drink category worldwide. Our brands propel us and the category to grow, but that is not enough. A non-category consumer focus leads us to say that we have an 18 per cent share of the non-alcoholic beverage category. But we do not intend to stop there. We believe that we have only a 2 per cent share of all liquid intakewhen you assume that on an average a person consumes 64 ounces a day.
It is such a consumer focus that has helped our brands grow, the category of carbonated soft drinks grow, and we continue to capture a larger share of the consumers stomach. Hopefully you can understand why we think our growth potential is infinite.
