- Urging courts to remove the ban on sales of soft drinks in Parliament and in the defence canteens
- Focusing on the markets to ensure that sales are not affected due to the controversy
- Launching an aggressive image-building exercise locally and globally to woo consumers
- Transforming the fight into a swadeshi vs videshi one by insisting that EU wishes to impose its stringent norms so that Indian products don't find an export market
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Cola Giants' New Tune
Cola Giants' New Tune
