Mid-price: Excalibur, Flying Machine, Bay Islands
Low-end: Newport
Problems: Brands took an image beating by being constantly on discount
Strategy: Slash discount sales. Focus on profits and image-building rather than revenues.
Gautam Singhania, Raymond Apparel
Designer: Be
Top-end: Manzoni,Color Plus
Mid-price: Park Avenue, Parx
Problems: Fast changing fashion trends leading to high stock redundancy
Strategy: Raymond lineage, total backward integration, strong retail network, more acquisitions
Kumarmangalam, Madura Garments
Top-end: Louis Philippe, Van Heusen, Allen Solly
Mid-price: Peter England, San Frisco
Problems: Peter England, being often on discount, has been losing money
Strategy: Flexible and customised distribution system, brand and line extension into categories like eyewear and perfumes
Nusli Wadia, Bombay Dyeing
Low-end: Vivaldi, Easy Care, Proline
Problems: Minor player in apparel, limited success in readymades with Vivaldi
Strategy: Build on trusted Bombay Dyeing name, major stake in Proline, relaunch brands
