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Other Side Of The Shine
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  • Rs 34 crore on the India Shining campaign before assembly elections in November-December
  • Rs 250 crore on the second phase of the campaign
  • Rs 100 crore earmarked by PMO for ministries,departments, PSU to highlight achievements

  • 70-page book on Vajpayee government. Cost of each book: Rs 190. Print run: 8.5 lakh. Total cost: Rs 16.75 crore.

  • 50 booklets in Hindi and 13 other regional languages. Cost: Rs 50 crore.
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