Scales, Don't Carp

• Fish consumption is fast increasing in north India, largely because of growing health-consciousness of consumers.
  
• Himachal, Haryana and Punjab report a seven-fold increase in fish-eatinghouseholds in the past few years.
  
• Delhi's Ghazipur fish market has seen sales increase by 1,300 tonnes in the past year, while seafood restaurants in the capital witness a new boom.
  
• New fish farms are being set up in the region to meet growing demand.
  
• Easier availability in neighbourhood markets, lower prices help fuel fish sales.

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