The '90s Woman: Bold And Beautiful

Outlook News Desk

Updated on: 7 February 2024 7:28 pm

Updated on: 7 February 2024 7:28 pm

Published at: 3 April 1999 12:00 am

The '90s Woman: Bold And Beautiful

The '90s Woman: Bold And Beautiful

She sees cosmetics as part of her everyday life, not as a part of high fashion limited to models and film stars.

She uses lipsticks to create an entire persona and will plump for a lip pencil.

She is more confident, adventurous, self-reliant and knows what she wants.

She is now taking definite steps in a man's world.

She is proud of her femininity and wants to use fashion and cosmetics as a tool to express it.

She is on par with her foreign counterpart in desire. It is a matter of time that she is completely in tune with international fashion.

She is neither brand-conscious nor brand-loyal.

Cosmetics is no longer the privilege of the few.

She invests in cosmetics not just for her appearance today but for a better tomorrow.

She is serious about her cosmetics but must see the value equation clearly.

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