For The HousewifeFinancial freedom. She has her own income and can use it as she pleases. Flexible timings. She can organise her work time by her convenience.No structured-workplace regime. No boss breathing down your neck, setting deadlines, goals and incentives, no bad blood and heartburn. An opportunity for the personal recognition they have been craving for, and feel they do not get as housewives. For the company The housewives' army is passionate about and intensely involved in their work. It's the most dedicated sales force a company can hope for. The saleswomen are also users of the products. Convinced users make more convincing sellers. The women bring a certain emotional quality to the marketing process that lends dynamism to direct selling. By pushing products directly to consumers through housewives, companies save on advertising, promotions and infrastructural costs.
