Business

Vikram Bakshi

McDonald India’s ceo on five years of business in India and its future plans

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Vikram Bakshi
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Where does one of the world's most popular brands stand in India after five years?
And also for spawning a Big Mac generation?
Has the Indianised menu helped bottomlines?
The focus continues to be in North and West. What about South?
Competition continues to mount. Pizza is cheap and now available at home...
Is the focus more on low-price, high-volume sales?
What about the junk food perception?
When do you think will the beef burger happen?
Western eateries have been burned down in Pakistan. Are you worried?
Are you taking any extra security measures in India?
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