Gurgaon (India), January 10: BownBee, a leading online kids ethnic wear brand, proudly announces the successful completion of its first round of funding from friends and family for an undisclosed amount, marking a significant milestone in its journey of redefining children's fashion. This investment will propel BownBee's expansion initiatives, allowing the brand to strengthen its market presence, enhance product offerings, and position itself as a global leader in ethnic kids wear.
BownBee is thrilled to share the successful closure of its first funding round, with support from friends and family who share the brand's vision for innovation, quality, and cultural preservation. The infusion of capital comes at a pivotal moment, enabling BownBee to accelerate its growth plans and further establish itself as a frontrunner in the competitive market of children's fashion.
Monika Chaudhary, the visionary founder of BownBee, said, "This funding is a significant milestone, and we are grateful for the support we've received. BownBee has always been about blending tradition with modernity, and this investment will enable us to continue doing so on a larger scale. Our aim is to make BownBee the go-to destination for parents seeking unique and high-quality ethnic wear for their children."
Indian kids ethnic wear is a fast growing segment, projected to grow at a CAGR of 18-20% between 2023-26.According to the Market Research, Ethnic wear is the largest apparel category in India at 30% (Rs 1.84 trillion) of the Rs 6.15-trillion domestic apparel market.
Since inception, Bownbee has been growing at a CAGR of 60% while maintaining healthy profitability. Today, BownBee has a wide variety of kids ethnic range with 1000+ products across categories for both boys and girls.
With this newfound support, BownBee is poised to embark on an exciting phase of expansion and advancement. The brand's founder, Monika Chaudhary, expresses enthusiasm about the future, stating, "This funding is a testament to the confidence our supporters have in our mission. We are now well-positioned to take BownBee to new heights, both in India and on the global stage."
BownBee's expansion plans are multifaceted, encompassing both online and offline strategies. The brand, known for its robust online market presence, will focus on enhancing its digital footprint through website improvements, diversification of online channels, and global market penetration. Simultaneously, BownBee recognizes the significance of offline presence and plans to strategically expand its retail footprint through collaborations with established retail chains and participation in industry events.
BownBee’s latest collection can also be checked on their Instagram - BownBee
About BownBee:
BownBee, founded in 2015, is a leading online kids ethnic wear brand dedicated to blending tradition with contemporary fashion. Specializing in Indian Ethnic and Indi-casual wear for newborns up to 15 years, BownBee has garnered recognition for its commitment to quality, innovation, and customer satisfaction.
