For automotive enthusiasts, Sheikh Zayed Road is a heaven, showcasing prestigious brands such as Bentley, Lamborghini, Rolls Royce, Porsche, Mercedes Benz, BMW, and more. Along this illustrious road, Pearl Motors also lies, offering an impressive display of luxury vehicles to discerning clientele.
Pearl Motors claims that it never is just about the sale, it is what comes before as much as what comes after the sale, from curating the models, helping make sure the car is right for the individual’s needs to providing aftermarket additions and proper maintenance. They see the first sale to an individual as buying into an ecosystem after which there forms an enduring bond between the dealer and patron, underscoring its position as a trusted dealer of automotive luxury.
Since its inception in the heart of Dubai, Pearl Motors introduced a line of luxury automobiles ranging from vintage collectables to Ferraris, Lamborghinis and the McLarens of today and secured exclusivity with Brabus. Pearl Motors began by exporting vehicles to select international markets, starting with neighbouring countries. The company increased its market presence by entering events and automotive shows in surrounding countries and formed strategic collaborations with lenders targeting the corporate fleet market.
Over the years they have expanded operations across multiple verticals other than pre-owned car sales, the company ventured into vehicle customizations, increased its model lineup, invested into electric mobility by setting up charging stations on both sales and service sites.
Additionaly, Pearl Motors has cultivated partnerships with regional credit providers, catering to both commercial and individual consumers. By offering financing solutions according to the customer’s needs, Pearl Motors claims they can ensure that acquiring the vehicle of your dreams is a seamless and accessible experience, further enhancing its appeal to a diverse range of clientele.
One of their most notable recent partnerships was with Vanderhall Motor Work known for their hand-made three-wheeled autocycles such as the Carmel which are to be marketed under the Pearl Plus Motors line, the company believes this move will help to meet the demands thanks to the growing interest in autocycles from the enthusiast clientele in the region as well as expanding their range of automobiles across the board.
They have also established a premium automotive rental company, RZR rent a car. Catering to a niche type of customer eager to experience the thrill of driving an array of luxury vehicles, RZR rent a car offers convenience in ways of flexibility and selection. By providing access to an extensive fleet of curated luxury vehicles, RZR rent a car allows enthusiasts to indulge their passion for automobiles without the commitment of total ownership. This service has generated a crown jewel for Pearl Motors and established RZR rent a car as a go-to destination for luxury car rentals in Dubai.
These customers apparently trust Pearl Motors not only to procure these highly exclusive and hard to come by vehicles but also to provide ease of dealing with ownership hassles particularly in matters of maintenance, aftermarket additions if need be and even credit. The dealership's reputation for integrity and service has created a sense of trust among its clientele, who rely on the dealership to navigate the world of luxury automotives with ease.
