Indeed, the oldest exhibitions happened in the USA and the best fairgrounds of the world are located in Germany, but when it comes to stall designing, our country, India, produces some of the finest designs one has seen.
SOL Brand Solutions, one amongst the top exhibition stand design and fabrication companies in India, has consistently been providing brand relevant and path breaking design concepts to corporate clients that want to exhibit differently all across the world.
A case to note is their recent design for the brand Pidilite at the IndiaCorr exhibition in New Delhi. IndiaCorr is a show that is focused on corrugated sheets and its allied products and services. Pidilite had a small space of 14 sqm and needed a stall design that would make this space come alive with its proposition ‘use adhesives for shipper cartons instead of staples’.
The design made by SOL came as a breath of fresh air. The booth was built using corrugated sheets which were stuck together with Pidilite adhesives. The main branding was done using the 2D pattern from which a 3D box is put together. A no-graphic approach was used and all the communication was done via actual product application and a video explaining the process. The result, a fantastic booth that was the talk of the show. In the words of Kshama Chhapkhanawalla, CEO, SOL Brand Solutions, ‘When Pidilite does such innovative ATL advertising, then why shouldn't its BTL compliment it?’
Another stall design that garnered a lot of appreciation and attention was the magnificent 300 sqm conceptualised, designed and executed by SOL for the pharmaceutical company Hetero Labs at CPHI WW (Frankfurt) the world's largest pharmaceutical event. Hetero after almost 3 decades of business, was rebranding itself with a new logo and new identity. This new identity was to be launched to the global pharmaceutical community via the platform of CPHI.
SOLs talented conceptuliser and stall designers studied the new identity and brought-in its form into the stall design. The circular new logo and the bold, straight, easy to read font were the main inspiration for this design. The entire fascia wall made in a curve form, and the walls and flooring continued the same design language. The bold, straight, easy to read graphics complimented the whole look and the stand was a perfect combination of the bright red and elegant white logo colours. Superior european finishes and an extremely neat line of communication ensured that this booth was the talk of the town at the show.
May it be conceptulising how to best display diamonds at exhibition stands, or how to sell a solution that caters to primary schools in the USA, SOL knows how to build a stall design that is centered around a brand and its proposition for the show.
To know more visit www.experiencesol.com
