For most of us, sports have always been more than a game. From the adrenaline rush of a last-minute goal and the heated atmosphere of a close-fought match to the simple joy of cheering our favourite team, sports capture our hearts and minds in ways that few other activities can. Indeed, sports is one language that brings people together across borders, cultures, and ages. Beyond that wall of enjoyable moments and the adrenaline rushes of sports lies a multibillion-dollar global enterprise—the sports industry—with diverse opportunities for those passionate about it.
Experiencing explosive growth in the past couple of years, the sports business has become one of the most dynamic sectors in the world. It is expected to reach $260 billion in annual revenues by 2033, growing annually at 5 percent. The valuation stands at USD 159 bn, and this is driven by innovation, rising viewership, and geographical expansion into the developing markets of the globe. It is no longer solely a game-based industry but has expanded to include media rights, sponsorships, merchandising, and much else. Growth can be viewed across various segments—from traditional sports like football and cricket to newer phenomena like e-sports and fantasy leagues.
Sports passion is a day-to-day reality in India, and the industry related to it is growing with a boom. According to a Sporting Nation Report 2024, the Indian sports industry itself grew 11% in 2023. Coupled with the advent of popular sporting leagues like IPL, ISL, Pro-Kabaddi, and the Premier Badminton League, besides innate passion for the game of cricket in India, the country is fast emerging as a key global professional sports hub. Moreover, it is also showing interest in acquiring different sports content and experiences with the growing hype of esports and Olympics amongst the youth. This is not only limited to viewership; instead, there is an increase in demand for professionally qualified people to engage in these ever-growing needs of the industry.
With such dynamic growth, sports as a sector is in dire need of talented professionals who could navigate its complexities, from the athletes themselves to those behind-the-scenes managers and optimizers of thousands of elements that keep the industry ticking. Sports management has grown into an integral element, from the organisation of large-scale events and management of sports facilities to marketing teams and negotiation of sponsorship deals.
The need for professionals to handle such partnerships and deliver revenue to all concerned stakeholders has never been felt more acutely in a country like India, where sponsorship spends are on the upswing. This change created a distinct need for sports management experts who can marry business acumen with a love for sports.
Enter the role of an MBA in Sports Management. This degree gives one an opportunity to curve their passion for sports into a profession. The curriculum design for the MBA Sports Management course is done with great consideration into blending a deep understanding of business principles with the sports industry. The curriculum introduces students at the core business level in subjects such as economics, marketing, and organisational behaviour, with specialised courses in sports finance and psychology. It also covers subjects like strategic management, sports sponsorship, brand management, and media. The course involves an opportunity for students to engage themselves in internships and projects to get firsthand work experience, thus making the graduate ready for the dynamic industry.
As the sports industry becomes one of the biggest employers, the need for professionals who will manage day-to-day activities of the sports team and organisation is also increasing. A Sports Management MBA opens the gateway for numerous alternatives in sports: event organiser, project manager, communication and advertising manager, sponsorship and merchandising manager, sports consultant, operations manager, training manager, sports celebrity manager, etc.
Adding to diverse opportunities, an MBA in Sports Management also provides the best globalisation perspective. Students understand that the international sports markets have complex dimensions by considering the current cultural and economic factors that drive business in sports around the globe. In addition, the travel component of the programme exposes students to the real-life sports management dimension around the world by visiting some of the most iconic sport places or organisations and hearing from industry leaders who span across continents.
Knowing the potential of this upcoming industry, MBA ESG, one of the top ten MBA schools in Europe, comes to the forefront in sports management education. This course is conducted in collaboration with Jain Deemed-to-Be University and Ajeenkya D Y Patil University in India, with a globally relevant curriculum and innovative pedagogy. Their mission consists in generating individuals who are capable of taking the sports industry to a new dimension.
The MBA ESG course structure, infused with French pedagogy, lays much emphasis on the development of critical thinking, creativity, and holistic learning. Sectoral immersion is offered with up to 20% of the programme taught by French faculty, which enhances the learning experience of its students. Industry CXOs deliver master classes and guest lectures, offering real-world insights with great networking opportunities. The Global Immersion Programme with a two-week stint in Paris is about first-hand experience in French sports culture and administration. This global exposure broadens their perspectives, enabling students to pursue international careers.
Further, this Dual Credential Degree Programme grants acquisition of either an MBA degree from Jain University, Bangalore, or Ajeenkya DY Patil University, Pune, along with a completion certificate from MBA ESG Paris. This dual credential is proof to the world of graduates' preparedness to take on the rigours inherent in the sports industry. Focusing on the ‘Learning by Doing’ methodology, students conceive, curate, and execute their projects in association with industry leaders, bridging between theory and practice.
Industry collaboration does not take a backseat in the programme, reflected in the two internships—summer and winter—along with visits to industrial and sports facilities. This hands-on experience ensures that students are equipped for the challenges of the sports industry. With an average placement record of 90% and an alumni network of more than 22,000 graduate alumni across the world, the wide-ranging connections of MBA ESG provide invaluable career opportunities and insights for a better career outlook for graduate alumni.
An MBA in Sports Management means much more than merely receiving a degree. It is the key to entering one of today's most exciting and dynamic business areas. This degree makes it possible for graduates to make exceptional contributions to the world of sports. For those with a passion for sports and a desire to shape the industry's future, now is the time to pursue an MBA in Sports Management. Transform your passion into a profession and become a driving force in this exciting and rapidly evolving field. With a comprehensive understanding of global sports dynamics and the skills to manage and lead in this diverse sector, an MBA in Sports Management is the ultimate gateway to a fulfilling and impactful career. Whether you're drawn to the thrill of live events, the intricacies of sports marketing, or the strategic challenges of management, this programme offers the tools to turn your passion into a profession in the fast-moving industry that makes a difference.
