Demi Lovato and Ariana Grande leaving Scooter Braun, Fans Speculate What Lies Ahead For The Musical Sensations

The departure of Demi Lovato and Ariana Grande from Scooter Braun Projects sheds light on the complex dynamics that exist between artists and their managers in the entertainment world

Outlook International Desk

Updated on: 22 August 2023 12:54 pm

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Demi Lovato and Ariana Grande, both have parted ways with Scooter Barun

The entertainment industry went into a frenzy as news reports stated that both Demi Lovato and Ariana Grande parted ways with their long-time manager, Scooter Braun. As fans and experts go through this significant development, speculation is rife about the next steps in the careers of these talented artists.
The new road for Demi Lovato
For Demi Lovato, this managerial shake-up comes after a period of personal and professional transformation. Known for her powerful vocals and candid songwriting, Lovato's music journey has been closely intertwined with Braun's guidance. Lovato's trajectory under Scooter Braun's management has seen the release of chart-topping albums that have resonated with fans worldwide. The strategic planning and promotion orchestrated by Braun's team have contributed to the success of Lovato's albums, with several hitting the No. 1 spot on the Billboard 200.
Sources suggest that Lovato's departure might signify her intention to explore new artistic directions and exercise greater control over her music.
Starting off a new journey for Ariana Grande
On the other hand, Ariana Grande's separation from Braun has sparked intrigue among fans and industry experts. Grande, celebrated for her distinct voice and dynamic performances, had forged a strong partnership with Braun over a considerable span of her career. During this time, she released a string of chart-topping albums, with all but one securing the No. 1 spot on the Billboard 200. Additionally, she achieved a remarkable 20 top 10 hits on the Billboard Hot 100, an impressive feat that includes an enviable seven No. 1 hits. As Grande navigates her next musical phase, fans eagerly await to witness how her departure from Braun's management will shape her future projects and music.
As both Lovato and Grande step into a new chapter post-Scooter Braun Projects (SBP), industry experts are buzzing about the potential creative paths these artists may pursue. The decision to leave a long-standing management relationship often signifies an artist's desire for increased creative autonomy.