Demi Lovato, Ariana Grande's managerial split from Scooter Braun: Here are the possible reasons

The entertainment world is abuzz with the recent reports about the managerial split of two musical sensations, Demi Lovato and Ariana Grande, from industry heavyweight Scooter Braun. While the fans and industry experts are still trying to get a hold of the split, many are attempting to understand the motives behind this surprising move.
Lovato attaining control over her career
Demi Lovato's departure from Scooter Braun's talent management company - Scooter Braun (SB) Projects - last month comes at an important point in her journey of self-discovery and growth. After successfully battling mental health challenges and undergoing a transformative journey toward healing, it seems to appear that Lovato's artistic direction has shifted. According to various reports, the sources close to the situation suggest that Lovato's desire for greater creative control and autonomy over her music and image played a role in her decision. 
Grande’s evolving artistic vision
Similarly, the reports of Ariana Grande's decision to part ways with Braun raise questions about her evolving artistic vision. Known for her exceptional vocal prowess and chart-topping hits, Grande's decision is seen to be reflective of her desire to explore uncharted musical territories and delve into new creative expressions. As an artist who has consistently pushed boundaries and experimented with her music, Grande's departure from Braun's management may signal a deeper exploration of her artistry.
Becoming a trend in the industry?
Reports also point towards a broader trend in the music industry where artists are seeking greater ownership of their careers. This includes decisions around creative direction, collaborations, and public image. Lovato and Grande, both highly influential figures in the pop music scene, could be emblematic of artists asserting more agency in shaping their narrative within the industry.
Scooter Braun, known for his strategic approach to artist management and his vast network of industry connections, has played a significant role in shaping the careers of numerous artists. Braun's SB Projects has an impressive roster of artists such as Justin Bieber, Ozuna, Dan + Shay, David Guetta, Black Eyed Peas, Ava Max, and Carly Rae Jepsen to name a few. 
Lovato's journey towards healing and personal growth, combined with Grande's ever-evolving artistic vision, are likely pivotal factors in their decisions. As the music industry witnesses these stars embrace newfound autonomy, the larger narrative highlights the changing landscape of artist-manager relationships, where artists increasingly seek a more hands-on role in shaping their own destinies.