Like a lot of YouTubers, Canadian Youtuber Lauren Riihimaki, often known as LaurDIY, started her career as a creator by accident or let’s say by boredom: In 2011, during her freshman year at the University of Toronto, she began sharing DIY craft and tutorial videos online as a pastime. .
In 2011, she made her YouTube debut, and posted mostly sewing videos. She holds a degree in Graphic and Communications Management. In 2015 She graduated from Toronto Metropolitan University (formerly Ryerson University) in 2015.
Riihimaki gained popularity through her YouTube channel where she shares various DIY projects, lifestyle content, beauty tips, and vlogs. Her creative and engaging videos have attracted a large following, making her one of the known figures in the YouTube DIY and lifestyle community. She demonstrated how to create personalized room decor, clothing, accessories, and even school supplies.
Today, her well-liked YouTube how-to lessons and vlogs have received millions of views. With a team of few employees supporting her content production, advertising, product lines, and collaborations, the 30-year-old YouTuber now has around 8.3 million YouTube subscribers and 4.4 million Instagram followers.
She often presents her ideas in a fun and relatable manner, making it easy for her viewers to follow along and try out her DIY projects themselves. She has garnered a massive following for her relatable and fun approach to DIY projects, which often involve transforming everyday items into unique and stylish creations.
According to the YouTuber, her mother's encouragement sparked her early interest in crafts, which eventually led her to found LaurDIY.
Due to her success on YouTube, Riihimaki has been given the chance to work with brands and other YouTubers as well as develop her own items. She is renowned for her warm and engaging on-screen persona, which appeals to her audience, who are primarily young people interested in DIY and lifestyle programming.
While LaurDIY initially gained popularity for her DIY projects, her content and videos have evolved over time. She has continued to incorporate elements of fashion, beauty, and lifestyle content into her videos and blogs, giving her audience a well-rounded experience.
