Apple has released a new advertisement "Get Ready" to promote and build anticipation for the upcoming launch of their Vision Pro headset. The commercial showcases famous movie and TV show characters donning various masks, glasses, helmets, and similar accessories. If you've been a longtime Apple enthusiast, you may observe that it shares certain resemblances with the initial commercial for the iPhone which made its debut during the Oscars in February 2007.
The advertisement includes a montage of scenes from a range of popular franchises. There are clips from Up!, an Ant-Man film, Star Wars: Episode IV — A New Hope, and an Iron Man movie, among others. These clips collectively convey the idea that wearing something over your eyes can be cool, which is a strategy Apple is employing to generate excitement and make the Vision Pro a success.
Apple is effectively using beloved characters and iconic films to demonstrate that spatial computing is not an unusual concept, even with a price tag of $3,499.
List of movie and tv show clips featured in Apple's first ad for Vision Pro headset.
- Star Wars
- Fantastic Mr. Fox
- Young Frankenstein
- Kick-Ass
- Up
- Iron Man
- Ant-Man
- Star Trek
- Snoopy
- SpongeBob SquarePants
- Back to the Future
The ad features a shot of a woman putting on the Vision Pro headset at the end, and concludes with the tagline "Get Ready," as the Vision Pro is scheduled to be launched in just a few weeks.
The overall format of the Vision Pro ad, titled "Get Ready," is reminiscent of the initial iPhone ad called "Hello." In both cases, they feature a compilation of clips from movies and TV shows, with the iPhone ad showcasing people answering telephones. The successful structure of the "Hello" ad has been adapted effectively for the Vision Pro advertisement as well.
Apple will start accepting pre-orders for the Vision Pro on January 19, and the official launch is slated for February 2. If you're interested in experiencing the headset firsthand, Apple will provide demos at its retail stores.
