Clarence Avant, known as the "Black Godfather," passed away at the age of 92 at his residence in Los Angeles. His remarkable influence extended across music, sports, entertainment, and politics. The announcement of his demise was made by his family, though no specific cause of death was disclosed.
The statement by his children, Nicole and Alexander, along with his son-in-law Ted Sarandos stated that they announce the peaceful passing of Clarence Alexander Avant with deep sorrow. The statement added that Clarence, renowned for his groundbreaking leadership in business, earned the endearing title of 'the Black Godfather' in music, entertainment, politics, and sports.
Avant, a trailblazing figure in the music industry, also ventured into film production and entrepreneurship. His remarkable journey was portrayed in the 2019 Netflix film "The Black Godfather," directed by Reginald Hudlin. This cinematic portrayal earned a nomination for a Primetime Emmy in the category of Outstanding Original Music and Lyrics, skillfully composed by Pharrell Williams and Chad Hugo.
Born in 1931 as the eldest among eight siblings in North Carolina, Avant embarked on his music career during the 1950s. His early endeavors involved managing successful vocalists, notably including Little Willie John. Subsequently, he became associated with Venture Records before taking the monumental step of establishing Sussex Records just two years later.
During the late 1960s, he played a pivotal role in facilitating the sale of the renowned Stax Records. His influence continued to grow over the next three decades as he assumed the position of chairman of the board at Motown Records. A trailblazer, he broke barriers by becoming the inaugural African-American board member at PolyGram. In a pioneering move, he established one of the earliest fully black-owned radio stations. Throughout the 1970s, he fearlessly championed the cause of black culture while offering his insights as a consultant to MGM and ABC. His advisory roles spanned across multiple administrations, including those of Presidents Jimmy Carter, Bill Clinton, George Bush, and Barack Obama.
However, it is Avant's role as an industry mentor within the music business that garners the most significant praise. Engaged in politics since the 1960s, he remains an influential figure. A testament to his influence, Avant is set to be honored with a star on the Hollywood Walk of Fame on October 7.
Over the course of an illustrious profession, he secured a series of accolades, earning a spot on the Hollywood Walk of Fame in 2016, followed by an induction into the Rock and Roll Hall of Fame in 2021, a ceremony during which Barack Obama and Kamala Harris paid tribute through a video message.
