Google has unveiled its yearly compilation of the most popular searches, and if you expected Taylor Swift to dominate once more, you're in for a surprise.
Damar Hamlin emerged as the individual causing the most trending searches, experiencing a significant surge in traffic over a sustained period in 2023 compared to 2022.
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Certainly, some Google users may find themselves re-searching that name. Hamlin, the Buffalo Bills safety, gained global attention almost a year ago when he experienced cardiac arrest and collapsed on the field during a Monday Night Football game against the Cincinnati Bengals on January 2, 2023. (He successfully recovered and resumed NFL play in August.)
Securing the second spot in the "People" category is Jeremy Renner, who faced a significant health incident the day before Hamlin when he was accidentally struck by a snowplow.
Claiming the third position is Travis Kelce, the tight end for the Kansas City Chiefs, who faced an entirely different formidable force when he entered into a high-profile relationship with the immensely popular Taylor Swift.
See the complete lists below.
Surprisingly, Swift herself failed to secure a spot in the Top 10 Musicians- possibly because there's hardly anyone on the planet who requires Google to know about her identity (Google doesn’t speculate on users’ motivations.) Jason Aldean, a longstanding favorite in country music, experienced a significant breakthrough into a broader audience with his controversial single "Try That in a Small Town," which sparked headlines and faced criticism for being perceived as racist and reactionary. Aldean claimed the top position in Google's "Musician" category, with Ice Spice, who appeared in a video with Swift last May, securing the second spot.
Despite not dominating other categories, Swift did lead in the most-searched tour, as her Eras Tour outpaced highly searched tours by Matt Rife, Beyoncé, Olivia Rodrigo, and others.
Renner claimed the top spot in the "Actors" category, trailed by Jamie Foxx (who faced a hospitalization due to a mysterious illness last April) and Danny Masterson, the former 'That '70s Show' actor sentenced to more than 30 years in prison in September on two rape charges.
In the "Movies" category, Barbie surpassed Oppenheimer to secure the top spot, while The Last of Us claimed the leading position in the "TV Shows" category.
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Within the "Passings" category, the highest surge in traffic was observed following the tragic death of Matthew Perry at the age of 54 in October. Tina Turner secured the second position on the list, with Jerry Springer at #3. Other notable figures whose deaths prompted searches included Jimmy Buffett, Sinéad O'Connor, and Lisa Marie Presley.
Adding to the intriguing details: "Succession" claimed the top spot in trending searches for recaps and finale information, while Google's "Hum to Search" feature saw its highest usage for The White Stripes' 2003 song "Seven Nation Army.
The company says it collected its 2023 search results from Jan. 1 through Nov. 27 of this year.
Here are the “Google Year In Search” lists with the top trending data of 2023
Most Searched People On Google In 2023
- Damar Hamlin
- Jeremy Renner
- Travis Kelce
- Tucker Carlson
- Lil Tay
- Andrew Tate
- Carlee Russell
- Jamie Foxx
- Danny Masterson
- Matt Rife
Most Searched People Post Their Passing On Google In 2023
- Matthew Perry
- Tina Turner
- Jerry Springer
- Jimmy Buffett
- Sinéad O’Connor
- Ken Block
- Tyre Nicholas
- Lisa Marie Presley
- Suzanne Somers
- Bob Barker
Most Searched Actors On Google In 2023
- Jeremy Renner
- Jamie Foxx
- Danny Masterson
- Matt Rife
- Pedro Pascal
- Jonathan Majors
- Sophie Turner
- Russell Brand
- Ke Huy Quan
- Josh Hutcherson
Most Searched Movies On Google In 2023
- Barbie
- Oppenhiemer
- Sound of Freedom
- Everything Everywhere All at Once
- Guardians of the Galaxy Vol. 3
- The Super Mario Bros. Movie
- Creed III
- John Wick: Chapter 4
- Five Nights at Freddy’s
- Cocaine Bear
Most Searched Musicians On Google In 2023
- Jason Aldean
- Ice Spice
- Oliver Anthony
- Peso Pluma
- Joe Jonas
- Sam Smith
- Matt Healy
- Kellie Pickler
- Kim Petras
- Sexyy Red
Most Searched Songs On Google In 2023
- Try That In A Small Town – Jason Aldean
- Rich Men North of Richmond – Oliver Anthony
- Unholy – Sam Smith and Kim Petras
- Ella Baila Sola – Eslabon Armado and Peso Pluma
- Boy’s a liar Pt. 2 – Ice Spice and PinkPantheress
- Kill Bill – SZA
- Cruel Summer – Taylor Swift
- Margaritaville – Jimmy Buffett
- Bzrp Music Sessions, Vol. 53 – Shakira
- vampire – Olivia Rodrigo
Most Searched TV Shows On Google In 2023
- The Last of Us
- Ginny & Georgia
- Queen Charlotte: A Bridgerton Story
- Daisy Jones & The Six
- Wednesday
- That ’90s Show
- Kaleidoscope
- Beef
- The Idol
- The Fall of the House of Usher
Hum to Search: Top Songs On Google In 2023
- Seven Nation Army – The White Stripes
- Kill Bill – SZA
- Ballin’ – Mustard
- Tom’s Diner – AnnenMayKantereit
- Until I Found You – Stephen Sanchez
- Flowers – Miley Cyrus
- Barbie Girl – Aqua
- Shinunoga E-Wa – Fujii Kaze
- Believer – Imagine Dragons
- Wellerman – Nathan Evans
Most Searched Celebrity Outfits On Google In 2023
- Kim Mulkey
- Margot Robbie’s Barbie outfits
- Taylor Swift
- Joe Burrow
- Keke Palmer
- Travis Kelce
- Sam Smith
- Ice Spice
- Zion Williamson
- Karol G
Most Recaps On Google In 2023
- Succession
- Ginny & Georgia season 1
- Outer Banks season 2
- Ted Lasso
- You season 3
- The Bear season 1
- The Witcher season 2
- The Last of Us
- Shadow and Bone season 1
- Sweet Magnolias season 2
Most Searched Tour On Google In 2023
- Taylor Swift Eras tour
- Matt Rife
- Beyonce Renaissance
- Olivia Rodrigo
- Drake
- Aerosmith
- NSYNC reunion
- Creed
- Bryson Tiller
- Lana Del Rey
Most Searched Cast On Google In 2023
- Ginny & Georgia
- Suits
- Wednesday
- Oppenheimer
- The Last of Us
- Barbie
- 1923
- Glass Onion
- Ashoka
- The Night Agent
Most Searched Finale On Google In 2023
- Succession
- Ted Lasso
- The Last of Us
- Loki
- The Voice
- Golden Bachelor
- Bachelorette
- Mandalorian
- Vanderpump Rules
- Blacklist
Most Searched Horror Movies On Google In 2023
- Five Nights At Freddy’s
- Cocaine Bear
- The Menu
- Scream VI
- M3GAN
- Evil Dead Rise
- Knock At The Cabin
- Insidious: The Red Door
- Talk To Me
- The Nun II
Most Searched Action Movies On Google In 2023
- Guardians of the Galaxy Vol. 3
- Creed III
- John Wick: Chapter
- Killers Of The Flower Moon
- Spider-Man: Across the Spider-Verse
- Transformers: Rise of the Beasts
- Blue Beetle
- Fast X
- The Marvels
- Ant-Man and the Wasp: Quantumania
Most Searched Romance Movies On Google In 2023
- You People
- Asteroid City
- No Hard Feelings
- Priscilla
- Your Place or Mine
Drama/Thriller Movies
- Oppenheimer
- Sound Of Freedom
- The Whale
- Glass Onion
- The Equalizer 3
- Jesus Revolution
- Reptile
- Air
- Heart Of Stone
- Secret Invasion
Most Searched Fantasy Movies On Google In 2023
- Everything Everywhere All At Once
- The Little Mermaid
- Elemental
- Indiana Jones and the Dial of Destiny
- Dungeons & Dragons: Honor Among Thieves
Most Searched Comedy Movies On Google In 2023
- Barbie
- The Super Mario Bros. Movie
- A Man Called Otto
- 80 For Brady
- Shazam! Fury of the Gods
- Beau Is Afraid
- Haunted Mansion
- Banshees Of Inisherin
- Totally Killer
- Renfield