In a store full of 'learn English' books—a common sight in bookstores across the land—I found in a fabulously produced book a list of all the dynasties that have ruled China. At the end was mentioned: Communist Party of China, 1948. The concept of civilisational continuity is important for national pride. Patriotism is an honourable word in the Communist lexicon here and most places connected with the evolution of the Communist party bear a prefix patriotic (sic) promotion site.