Ahead of 77th Independence Day, Prime Minister Narendra Modi urged the people to participate in the ‘Har Ghar Tiranga’ movement from August 13 to 15.
He asked the people to change the display picture of their social media handles to the national flag, as part of a “unique effort” ahead of the country’s important day.
“In the spirit of the #HarGharTiranga movement, let us change the DP of our social media accounts and extend support to this unique effort which will deepen the bond between our beloved country and us,” Modi tweeted on Friday.
He also shared the importance of Tricolour or Tiranga.
Prime Minister also encouraged people to upload their photographs on the Har Ghar Tiranga website.
“The Tiranga symbolises the spirit of freedom and national unity. Every Indian has an emotional connect with the Tricolour and it inspires us to work harder to further national progress. I urge you all to take part in the #HarGharTiranga movement between 13th to 15th August. Upload your photos with the Tiranga here... https://harghartiranga.com,” he said.
What is ‘Har Ghar Tiranga’ campaign?
It was in 2022, the Ministry of Culture introduced the ‘Har Ghar Tiranga’ campaign as part of the ‘Azadi Ka Amrit Mahotsav’ celebrations.
Besides, the ministry also launched a dedicated website for the campaign.
The website enabled citizens of India to virtually display the national flag at their homes and share their patriotic selfies alongside the Tiranga.
Commemorating the 75th anniversary of India's independence, known as ‘Azadi Ka Amrit Mahotsav’, PM Modi had introduced the ‘Har Ghar Tiranga’ initiative last year on the significant date of July 22.
The chosen day holds deep historical significance as it aligns with the adoption of the national flag.