The Jet Airways logo that went viral said: " We beat our competition, not you ".
The Jet Airways, in its statement, tweeted: "Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline."
"The creative does not reflect our philosophy and ethos and is in fact, in bad taste," it added.
The ad had gone viral and since the netizens had been asking for its authenticity.
The incident that took place on October 15 came to limelight after video clip surfaced online. In the video, the passenger, Rajiv Katiyal, is first seen being stopped from entering a coach after he allegedly abused a staff member of the IndiGo Airlines, and then being pulled back by a ground staff at the Delhi airport. Another airline employee is seen restraining the traveller.
"I was standing in the shade of a plane when a ground staff started shouting at me in a very rude manner. I asked him why don't you arrange the third bus for which we are waiting. Meanwhile, when the bus came two people said let's teach him a lesson and one of them pulled me out of the bus," the passenger, identified as Rajeev Katiyal, told a television channel.
Civil aviation minister Ashok Gajapathi Raju on Wednesday strongly condemned the assault on the passenger and has sought an independent report from aviation regulator DGCA, saying that fisticuffs are not acceptable in a civilised society.
"In a civilised society fisticuffs have to be condemned ...Action has to be taken," Raju told reporters.
The Director General of Civil Aviation has been asked to submit an independent report on the incident, he said while stressing that such barbarous things should not happen.
Soon after the video surfaced, minister of state for civil aviation Jayant Sinha condemned the incident and has sought a report from the airline.
"IndiGo passenger incident from Oct 15 is deplorable and unfortunate. Passenger safety and security is our top-most priority. MoCA (Ministry of Civil Aviation) has already asked for a detailed report from Indigo by tomorrow," Sinha tweeted. IndiGo president and whole time director Aditya Ghosh apologised to the passenger and said stern action was taken against the staff.
(With PTI inputs)
