9 Best New Betting Sites In The UK: Sports And Casino

Launched in 2021, Betzino has become a top destination for football punters. With over 150 football markets per game it has a huge range of options for Premier League, Champions League and other big leagues.

Betzino’s focus on football makes it one of the new betting sites, with features designed for football fans. One of the standout features at Betzino is its bet builder, which allows you to customize football bets by combining different markets within a single game.

For live bettors, Betzino offers in-play betting, allowing you to wager on real-time events while watching the action unfold. This feature includes constantly updated stats, giving you more data to make informed decisions during the game.

The site offers a weekly Acca Boost promotion for football accumulators. This can provide up to 50% extra winnings on successful accas, adding significant value for regular football bettors.

Visit Betzino to Claim Bonus

Pros & Cons

Pros:

• Competitive odds across major leagues

• In-play betting with real-time stats

• Bet builder and cash-out options

Cons:

• Limited promotions for non-football sports

• Higher wagering requirements for bonuses

JackpotCity Casino – Best Online Bookmaker for Free Bets

JackpotCity Casino was originally an online casino but has made a great transition into sports betting. It also covers popular British sports like horse racing and cricket.

New UK customers can claim a 100% matched free bet up to £100 on their first deposit of £20 or more.

The free bet comes with a 7-day expiration period, so it's important to use it quickly. Qualifying bets must have minimum odds of 1.40, which makes it easier to meet the terms without too much risk. Bettors are also required to meet the 3x wagering requirement before withdrawing any bonus-related winnings. 

Additionally, JackpotCity offers weekly reload bonuses, which give players more chances to earn free bets after placing qualifying bets.

Bettors who frequently wager on major football and horse racing events can take full advantage of these reload offers, ensuring they always have bonus funds to use on their favorite sports.

Visit JackpotCity Casino to Claim Bonus

Pros & Cons

Pros:

• Generous free bet promotions for new and existing customers

• Low wagering requirements on bonuses (3x)

• Flexible use of free bets across various sports popular in Britain

Cons:

• Free bets expire after 7 days

• Limited live streaming options

Betway – Top New Betting Site in the UK

Despite launching in 2006, Betway remains one of the newest and most innovative betting platforms in the UK, constantly updating its features to stay ahead of the competition.

Betway is famous for their wide range of sports markets, from football and tennis to niche sports like esports. This is the site for punters who like to try different sports.

Betway's commitment to the UK market is evident through its sponsorship deals with West Ham United and the Professional Darts Corporation.

Betway's mobile app, available for iOS and Android, offers a seamless betting experience for UK users on the go. The app includes features like live streaming and in-play betting, allowing UK bettors to watch and wager on their favorite sports events in real time. 

Quick links to popular sports like football, horse racing, and tennis make it easy to find what you’re looking for. In-play markets are updated with real-time stats so you can adjust your bets as the game unfolds. Markets are laid out clearly so you can find and bet what you want.

Pros & Cons

Pros:

• £30 bet credits for new users

• Intuitive mobile app with live streaming

• Cash-out options for live betting

Cons:

• Higher wagering requirements for bonuses (6x)

• Fewer promotions for existing customers

The Pools – Best UK Gambling Site

The Pools, a name synonymous with British betting heritage, has made the transition to the digital world. The Pools has rebranded as a modern online bookmaker while keeping all the old school charm.

The football pools are still popular but the site has expanded to offer a full sportsbook, casino and bingo products. This suits all types of UK punters, from the traditional to those looking for modern betting experiences.

The Pools sportsbook covers all UK sports, with football being a speciality. You can bet on Premier League matches and lower league and international games.  One of The Pools’ big strengths is the integration of sports betting and casino.

For those who enjoy the thrill of live casinos, The Pools offers a range of live dealer games, including poker, roulette, and blackjack. Players can interact with the dealers and other players, making it feel like a physical casino.

The site also offers casino-specific promotions, such as free spins and bonuses for live casino players, making it a well-rounded option for those looking for more than just sports betting.

Pros & Cons

Pros:

• Historic reputation in UK sports betting

• Wide range of football and horse racing markets

• Live casino with real-time dealer games

Cons:

• Fewer promotions for sports other than football

• Higher minimum deposits for casino bonuses

BetMGM – Best Sports Betting Site

Bet MGM, a relative newcomer to the UK market, launched its online sportsbook in 2022. As part of the global brand MGM Resorts International, they bring their US experience to British shores. They have a full range of sports markets from football to horse racing and even darts and snooker. BetMGM is perfect for UK sports bettors.

In-play bettors will love the live streaming and cash-out options which are available on a wide range of sports. Bet MGM’s in-play betting is one of the best in the UK. Live betting is available loads of sports, real-time odds and easy to use. 

This feature is particularly valuable for British horse racing enthusiasts. The site also provides detailed live match trackers for football and other popular sports, enhancing the in-play betting experience.

Bet MGM covers all the bases for UK punters with its wide range of sports. Football fans can bet on all major European leagues, including the Premier League and Championship. Cricket, rugby and tennis also get comprehensive coverage.

Pros & Cons

Pros:

• Competitive odds, especially on American sports

• Comprehensive in-play betting platform with quick bet feature

• Detailed statistics and analysis tools for informed betting

Cons:

• Higher minimum odds (1.70) for bonus qualification

• Limited bonuses for non-football sports

Betano – Best New UK Betting Site

Betano launched in 2023 and is making big waves in the UK. The site has a full range of sports markets from Premier League football to table tennis and eSports.

Betano is different in the crowded UK market with its focus on mobile betting. The site is mobile first and is optimised for smartphones and tablets so British punters can bet on the go.

New UK customers at Betano can get a welcome offer. The free bets come with a 1x wagering requirement which is lower than many UK sites. This has contributed to Betano’s rapid growth with the site seeing a 150% increase in new customers in the last 6 months.

Betano keeps its UK customers engaged with a range of ongoing offers. The site also has a “Bet and Get” club where UK punters can earn £5 in free bets for every £100 wagered on sports. This has been a hit with 60% of active customers participating every week.

Pros & Cons

Pros:

• Attractive £30 welcome bonus for new users

• Fast payouts and user-friendly platform

• Mobile-first design for on-the-go betting

Cons:

• Limited sports market variety compared to larger platforms

• Higher wagering requirements on some promotions

Bet Victor – Top Football Betting Site

Bet Victor has long been recognized as a premier football betting site, offering some of the best football markets available to UK bettors. Football fans can enjoy betting on major events like the Premier League, Champions League, and even lower-tier leagues.

With Bet Victor’s in-play betting and football-specific promotions, it’s the ideal platform for those who love to bet on the world’s most popular sport. The site’s ease of use and competitive odds keep seasoned bettors coming back.

Bet Victor’s in-play platform is a big plus for football fans. The site offers live streaming for over 10,000 events a year, including some Premier League matches. The in-play interface updates odds every 3 seconds on average, faster than 70% of UK bookmakers.

Bet Victor’s mobile app is available for iOS and Android and has been downloaded over 1 million times in the UK. The live scores and odds change push notifications have been a big hit with 80% of users opting in for them. This has seen a 50% increase in mobile betting during live matches.

Pros & Cons

Pros:

• Extensive football markets (200+ options per Premier League match)

• High-quality live streaming

• Fast odds updates

Cons:

• Limited horse racing coverage compared to football

• Withdrawal times can be slower than some competitors

7Bet – Best New Bookies in the UK

7Bet launched in 2022 and is already one of the new bookies in the UK. The site has a wide range of sports markets covering over 30 sports and 10,000+ events weekly. Football fans can bet on all 92 football teams in the English football league system.

7Bet’s site is designed for the modern punter. The search function is a highlight, users can find specific teams, leagues or events 40% faster than traditional navigation.

7Bet have an excellent welcome offer for new UK customers. The site also has a unique “First Bet Insurance” for new customers, if your first bet loses you get a free bet matching your stake up to £50. 

Along with traditional methods like debit cards, 7Bet also supports e-wallets like PayPal, Skrill, and Neteller. 7Bet processes 90% of withdrawals within 24 hours, faster than 75% of UK bookies. The site has also adopted modern payment solutions, and it is one of the few UK bookies to accept Apple Pay and Google Pay.

Pros & Cons

Pros:

• Fast-loading website

• 10,000+ sports events weekly

• Modern payment options

Cons:

• Limited coverage of niche sports

• Promotions may not apply to all payment methods

Fafa Bet – Leading UK Gambling Site

Fafa Bet was launched in 2021 and has quickly become one of the top gambling sites in the UK. The sportsbook covers over 35 sports, football, horse racing and tennis are particularly well covered.

Fafa Bet’s casino is just as impressive with over 1,000 games from 50+ providers. The casino has a great game selection with new games added each week. Live casino games have been particularly popular accounting for 40% of all casino bets on the site.

Fafa Bet has a seamless experience across devices with 65% of users switching between desktop and mobile. The mobile site loads in under 3 seconds on average 20% faster than the industry standard. 

The “quick bet” feature which allows users to bet with just 2 clicks has been a big hit on mobile. It’s used for 45% of all mobile bets and reduces the average time to bet by 30%. Fafa Bet’s live casino section is a major draw for players who enjoy the thrill of real-time gaming. 

Live casino promotions are frequently available, including cashback offers and free spins for loyal players. This focus on live gaming makes Fafa Bet a standout option for those who want a more interactive casino experience.

Pros & Cons

Pros:

• Lots of betting options (30,000+ markets, 1,000+ games)

• High payout for sports

• Live casino available

Cons:

• Live streaming limited to 5 sports

• Withdrawal times for some methods up to 5 days

How We Ranked the Best Betting Sites UK

We used a combination of factors to rank the best betting sites in the UK, ensuring that each platform met a high standard for both new and experienced bettors. These criteria included:

1. Competitive Odds;

2. Betting Markets;

3. Bonuses and Free Bets;

4. User Experience;

5. Safety and Security;

6. Payment Methods:

7. Customer Support;

8. Mobile Compatibility;

9. Live Streaming;

10. Reputation and Reliability.

Both new UK betting sites and established bookmakers were considered to provide a mix of fresh features and trusted brands.

What to Look for in a UK Betting Site

Here are the key factors to consider when selecting a UK betting platform.

First, focus on the casino’s bonus offers, including free bets and welcome bonuses. These can significantly boost your initial bankroll, allowing you to explore different markets without using too much of your own money.

Secondly, ensure the platform provides your preferred payment methods. Also, check whether there are any restrictions on using certain payment methods to claim promotions or bonuses.

Key Features to Compare

When comparing betting sites, consider these features to ensure you’re choosing the best option:

1. Competitive Odds;

2. Range of Markets;

3. In-Play Betting;

4. Free Bets and Bonuses;

5. User-Friendly Interface;

6. Mobile Betting;

7. Payment Options;

8. Customer Support;

9. Licensing;

10. Live Streaming.

No single site will be perfect for everyone. It's about finding the one that ticks the most boxes for you. Remember, 18 T&C's apply to all offers, so always read the small print before opening a betting account.

FAQs About UK Betting Sites

Choosing a betting site can be overwhelming, and there are a few common questions that bettors often have. Here, we address some of the most frequently asked questions about UK betting sites to help you make an informed decision.

What Are Free Bets, and How Do They Work?

Free bets are promotions offered by betting sites to new or returning customers. They allow you to place a bet without risking your own money. Most free bets come with certain conditions, such as expiration periods or wagering requirements that must be met before withdrawing any winnings.

How Can I Find the Best Odds?

To find the best odds, you need to compare multiple betting websites. Many bettors use odds comparison tools that display the best available odds for each market. Another tip is to take advantage of odds boosts and promotions offered by online betting sites.

What Is In-Play Betting, and Which Sites Offer It?

Also known as live betting, In-play betting is a site feature that allows you to place wagers on a sporting event while it is happening. Popular markets include next goal scorer, total goals, or yellow cards in football, and live score updates ensure that bettors can stay informed in real-time.

Are There New UK Betting Sites I Should Know About?

Yes, the UK betting market has seen many new sites emerge in recent years. Sites like Betzino, 7Bet, and Fitz Dares have quickly gained popularity thanks to their innovative features, mobile-friendly platforms, and generous promotions for new users.

What Is the Best Gambling Site in the UK?

The best gambling site depends on your personal preferences. If you prioritize a mix of sports betting and online casino games, sites like Betzino or Fafa Bet are excellent choices, as they offer comprehensive gambling options, including live casino games alongside sports markets.

Is Bet365 Banned in the UK?

No, Bet365 is not banned in the UK. It remains one of the largest and most trusted betting platforms in the country. Bet365 operates under a license from the UK Gambling Commission, ensuring it adheres to all regulations regarding fair play and responsible gambling.

Choosing the Best Betting Sites UK

In conclusion, selecting the right online betting site comes down to your personal preferences. Whether you’re looking for football-specific promotions, free bets, or in-play betting features, the top UK betting sites offer a variety of options to suit all types of bettors.

For those who prioritize football betting, platforms like Betzino and Bet Victor are excellent choices. They offer a wide range of football markets and competitive odds, ensuring you get the most value out of your bets. Bettors seeking free bets or ongoing promotions will find JackpotCity and Fafa Bet particularly rewarding.

If you’re after a new betting experience, sites like 7Bet and Bet Ano stand out with their modern interfaces, fast payouts, and attractive welcome bonuses. These sites are perfect for bettors looking for fresh platforms with innovative features.

Ultimately, all of the betting sites listed here are licensed by the UK Gambling Commission, ensuring a safe and secure betting experience. Choose a site that aligns with your needs, whether you prefer competitive odds, mobile betting, or loyalty rewards.

Disclaimer: These sites are for people 18+ only. Online gambling comes with many risks. Players should only gamble with money that they can afford to lose, and make sure they are behaving responsibly when visiting an online casino. Gambling laws and policies vary from region to region. Some sites mentioned in this review may not be accessible in your area depending on laws and restrictions. Always do your due diligence and check your local gambling policies before visiting any of these sites. It is always better to be safe than sorry.

Disclaimer: The above is a contributor post, the views expressed are those of the contributor and do not represent the stand and views of Outlook Editorial.