India Today
Realising that in India true journalistic reach has to extend beyond English, Purielaunched a Hindi edition in ’86, and has gone on to regional editions. In his uniqueavatar of businessman-editor, he has kept these operations lean and mean, capitalisingheavily on the brand equity of India Today (English), which remains his flagshipeven as he enters new areas of magazine and TV journalism. At a time when proprietors arerapidly blurring the line between editorial and marketing, Purie’s chief triumph ishis continuing commitment to editorial primacy and excellence.
