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Inner Ignorance
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  • Surveys show just 20 per cent of Indian women know what their actual bra size is
  • Most retail outlets can’t help you choose the right size and style
  • Women may come in myriad forms, but only the more common sizes and styles are usually in stock
  • A bra is by far the most complex regularly worn garment to design, which is why only expensive bras usually fit well, unlike low- and mid-range ones
  • There are very few options for special needs like sports/exercise and nursing
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